iFFALCON, a global TV brand for young consumers, has announced its plans to launch the most affordable Smart Android TV S53 in India to showcase its distinctiveness in the wave of Internet technology and consumer brands, on 7th April 2023.
The new S53 Smart Android TV expands iFFALCON’s product range in the country with pre-installed OTT apps. The 32-inch TV will boast a stunning bezel-less design and HDR10 for viewers to enjoy an exceptional entertainment experience with precise colour and brightness detailing. In addition, it will be built on AIPQ Engine that detects the environment and scales the display and audio to improve the overall functionality.
Talking about the pre-launch, Philip Xia, CEO of TCL and iFFALCON said, “The new S53 will be our innovative high-performance product that is lined up for this week. It is completely in sync with our company’s mission to provide a holistic and immersive home entertainment experience at a highly affordable price point. With this launch, we are expecting to recreate the viewer’s experience.”
The expected launch price of the S53 is between Rs. 12,000 and Rs. 15,000, making it one of the most affordable Smart Android TV available in India, and will be available on Amazon and Flipkart.
So far, iFFALCON has established a strong presence in 16 markets including the United Kingdom, France, Italy, Spain, Australia, Russia, India, Pakistan, Vietnam, Singapore, and many others.
The global TV brand is aggressively moving on its trajectory to strengthen its presence in India. Last year, the company also launched U62 – a premier 4K HDR TV with an edgeless design, Dolby Audio, Ok Google and Voice Control features. It is available in 65”, 55”, 50” and 43” with dynamic colour enhancement to offer a superior and exceptional viewing experience.
