Super Plastronics Pvt Ltd, in association with White-Westinghouse, has unveiled its latest range of semi-automatic washing machines in India, as part of its strategic plan to capture a 2% market share. The new series of washing machines comprises five models, ranging from 9.5 Kg to 12 Kg with both regular and glass lid variants. Priced competitively, starting at Rs.9,499, these machines will be available for purchase on Amazon India starting from June 19, 2023.
The highlight feature of these washing machines is the inclusion of hammer-wash technology, which provides a versatile solution for tackling stubborn stains. The machines boast a durable and rust-free body, ensuring long-lasting performance. With double-waterfall technology, they offer equal saturation and coverage for effective cleaning, along with consistent water flow. Additionally, the powerful dryer enables clothes to dry 10 times faster than traditional dryers, making these washing machines an all-in-one solution for customers’ laundry needs.
Pallavi Singh, Vice President of Super Plastronics Pvt Ltd, expressed her enthusiasm for the launch, stating, “It gives us immense pleasure to introduce our latest offerings, which will provide a seamless washing experience to our customers. We are committed to delivering an excellent experience at affordable prices. With this launch, the company aims to achieve a turnover of Rs.100-150 crore.”
White-Westinghouse, an esteemed American consumer appliance brand with a rich history of over 100 years, expanded its presence in India by entering the fully automatic washing machines segment in September 2021. Their fully automatic models feature inbuilt heaters, 15 wash programs, and diamond-cut drums. These machines have been specifically designed with Indian consumers in mind, providing noise reduction, shock resistance, and rust resistance, ensuring durability and a longer lifespan. Additionally, the washing machines come with a 5-year warranty on the motor.
Super Plastronics Pvt Ltd, founded in 1990 and headquartered in Noida, has evolved from manufacturing plastic injection molding to becoming one of India’s leading OEMs in CRT and LED televisions. With three manufacturing plants located in Noida, Una, and Jammu, the company remains committed to promoting self-reliance and supporting the “Go Local Vocal” sentiment. As part of its transition towards becoming a technology company, Super Plastronics Pvt Ltd plans to invest Rs.1000 crores in the Indian market within the next five years.
The launch of the White-Westinghouse semi-automatic washing machines reflects the company’s dedication to providing Indian consumers with high-quality and affordable home appliances. With their expanded product lineup and strategic market approach, Super Plastronics Pvt Ltd aims to establish a strong presence in the washing machine segment and achieve substantial growth in the Indian market.
