In a strategic move, fitness technology brand beatXP, owned by Pristyn Care, has introduced a new range of True Wireless Stereo (TWS) earbuds. The XPods series, comprising four distinct models, aims to redefine the auditory experience for consumers.
Wave XPods offer 50 hours of playtime and feature Environmental Noise Cancellation, making them suitable for immersive listening experiences. Gamers can benefit from the 40ms Low Latency Gaming Mode, and the IPX5 Water Resistance adds durability to the design.
Vibe XPods provide an impressive 60 hours of uninterrupted music, featuring enhanced Bluetooth v5.3, quad microphones, and intuitive touch commands. Designed for daily use, they are IPX5 Water Resistant, ensuring reliability in various environments.
Tune XPods, with a playtime of 50 hours, promise crystal clear audio through premium Bluetooth technology and Environmental Noise Cancellation. Touch commands facilitate effortless user control, enhancing convenience.
Pulse XPods boast 40 hours of continuous playtime and feature AI Environmental Noise Cancellation technology for clear calls. Low-latency Gaming Mode and dynamic 10mm drivers enhance the overall audio experience.
Ashish Dhuvan, Business Director at beatXP, emphasized the brand’s commitment to delivering diverse audio solutions. He stated, “Our XPods series caters to different consumer needs, whether it’s for music, gaming, or clear calls. These earbuds reflect our dedication to providing versatile audio experiences.”
beatXP targets the age group of 18-35 years, including professionals, gamers, and fitness enthusiasts. Aziz Alam, Business Director, beatXP, highlighted the positive growth in India’s TWS market, indicating potential opportunities for the brand.
The pricing strategy is competitive, with the Vibe XPods available at Rs. 999 (MRP of Rs. 3,499), Wave and Tune models at Rs. 999 (MRP of Rs. 3,899) and Rs. 899 (MRP of Rs. 3,499) respectively, and the Pulse XPods priced at Rs. 799 (MRP of Rs. 3,299).
