The next-gen sensing and perception systems provider, Aeva (NYSE: AEVA) expands its presence into global market with its first office in China to deepen customer relationships across the APAC region. The company also hires LiDAR industry executive Barrs Lang to lead sales and accelerate go-to-market strategy for Aeva’s next-gen FMCW 4D LiDAR sensors. He will lead sales and accelerate Aeva’s go-to-market plans for mass market applications in non-automotive industries worldwide.
“We are excited to welcome Barrs to the Aeva team as customer demand for our 4D LiDAR platform continues to grow with the recent introduction of our next generation Aeries II sensor,” said Soroush Salehian, Co-Founder and CEO at Aeva. “Aeva’s expansion into Asia Pacific allows us to further broaden our global presence and position Aeva to respond to the growing market demand for 4D LiDAR across a wide variety of perception applications.”
Barrs brings 15 years of experience in sales, and has joined Aeva as the VP of Global Sales. Prior to this, he was the VP of Sales for the Americas at Ouster. Before that, Barrs was Director of Sales at Finisar Corporation.
As an executive with more than 15 years of experience in sales, Barrs Lang joins Aeva as Vice President of Global Sales. Previously he was Vice President of Sales for the Americas at Ouster where he was responsible for the company’s strategic customers across the mobility, industrial automation, and robotics industries. Prior to that, he was Director of Sales at Finisar Corporation, a global technology leader of fiber optic subsystems and components. In his new position,
