Semtech Corporation (Nasdaq: SMTC), a high-performance semiconductor, IoT systems and Cloud connectivity service provider, today unveiled a refreshed brand reflecting the company’s redefined identity and vision following its acquisition of Sierra Wireless. With the acquisition of Sierra Wireless, Semtech’s portfolio now includes a broad Cloud-to-chip portfolio of products and services including a wide range of semiconductors, cellular modules and routers, software, and connected services to simplify and accelerate digital transformation, and to transform, protect and connect the world.
The new, modernized brand symbolizes the merging of the two companies strengths in semiconductors, connectivity, and IoT. The updated logo and new colour palette of eco-friendly shades showcase the company’s focus on sustainable technology solutions for IoT, data centres and consumer devices.
“I am very excited to unveil our new visual identity that captures the new Semtech,” said Julie McGee, Semtech’s senior vice president, chief marketing officer and chief environmental, social and governance (ESG) officer. “Our new identity embodies our vision, our values and the core promise of our brand to deliver innovation and industry leadership and to be a trusted and valued partner of the world’s innovators, working to develop solutions to enable a smarter, more connected and sustainable planet.”
From smart homes and smart cities to smart health care, manufacturing, agriculture, industrial and more, LoRa®-enabled sensing solutions are solving real-world challenges. From preserving natural resources to tracking endangered species to reducing food waste, there are a range of LoRa-enabled solutions across the globe tackling sustainability issues head-on. Cellular IoT is also enabling data-driven efficiencies and insights never possible before. By combining the ultra-low power benefits of LoRa with the higher bandwidth capabilities of cellular, Semtech is delivering a comprehensive, optimized and scalable IoT platform that enables even more IoT use cases, faster adoption, easier integration and a quicker time-to-market. Further, Semtech’s protection business also helps to eliminate e-waste and its signal integrity business offers low-power solutions for leading data centres.
The company’s new visual identity reflects this broad portfolio of technology solutions, modern thinking and sustainability-focused approach.
